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Senior Product Designer

From Two Weeks to Four Hours — UX Strategy at National Retail Scale

UX research and strategy for national retail brands — from a native app with 2M downloads to a fulfillment redesign rolled out across 500 stores.

Case studies

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp
Dollar Tree app

End-to-end research and design for Dollar Tree’s first native app, driving 2M downloads and a 12% e-commerce lift within 3 months.

black blue and yellow textile
black blue and yellow textile
Buy online, pickup in store

End-to-end research, design and implementation for an initiative aimed at bridging the gap between digital convenience and in-store efficiency.

Design Philosophy

Good design doesn't ask people to understand it. It earns their trust by already understanding them

Dilpreet Walia

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Ready to build a more intuitive product?

Have a product problem worth solving? Let's design the answer.